Nowadays, the name of the marketing game for locally based companies is to find out how to get on Google maps. For the bulk of the last century, it was relatively simple for a locally based business to attract new clients. A listing or display ad in the classifieds was all that was needed for many small enterprises to get the telephone to ring. Times have changed. These days the heavy bulky yellow pages is fast becoming a relic of a bygone era.

Although some people still depend on the yellow pages, the majority of searchers count on the online world today. This holds true in all age groups, but is almost universally true among anyone below age 40. If you wish to be found when a potential client is looking for your services or products, you absolutely need to be exactly where they are looking. And today that's online. And specifically for local businesses it implies discovering how to get on Google maps when someone does a Google Local Places search.

And certainly we are talking particularly about Google as it remains the 800 pound gorilla since 7 out of 10 searches online are done on Google, despite recent modest gains by Bing. A good showing in Google is crucial to your business in today's world. And getting on the Google Map which appears for local searches is the easiest and best way to assist potential clients find your business.

New Customers Do Matter

Every business needs new customers. You are always losing clients to death, individuals moving away as well as the occasional goof up. Admit it, none of us are perfect. Well maybe you are, but then you are extraordinary.

You especially need a constant flow of new clients should you be in a "one of" type business like roofing, where you get relatively few repeat clients. Without that flow of fresh clients, your business will die on the vine just like a tomato plant in a drought.

If you are in a field where you can expect repeat business, you understand that the value of that new customer is not their initial first time purchase, but instead their potential lifetime of purchases from your business. This lifetime value of a customer could be significant, even if their typical purchase is relatively modest. The larger that lifetime value is, the more you ought to be willing to pay to attract that initial visit and purchase.

Now if you are attempting to considerably grow your business and/or starting a new business, the value of new clients goes without saying. Clients are the lifeblood of every business. How you treat them, once they find you, determines just how long they will remain with you, and how long you remain in business. However the initial step you want to take is discovering how to get on Google maps. I recommend looking Amazon or Google itself for resources to teach you the right way.

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