There are some free hosting providers that are quite reliable and user friendly, the most popular being Blogger and Wordpress, which are good for personal biographies, social activities or family albums. However if you plan on setting up a business, then you really need to invest in a domain name and a paid hosting account with a reputable company.

If you own a domain name that comprises of either your name or the name of your business, it is much the same as a sign on the front of your store, inviting people to come inside. Your web address is your brand and you should advertise it at every opportunity.

Your hosting service will allow you to setup a number of sub domains, databases and email accounts. You will be able to publish your own splash pages, posters and countless sales pages that you will have full control over. All of your business email can be sent and received through the hosting service's email platform, which will have an impact on your prospects and advertise your business.

Admittedly, there are times when it is a good idea to use a Gmail or another independently hosted email service, but for business you must have your own domain and hosted email service. This makes you look more professional and gives you a variety of possibilities, such as creating aliases, numerous email addresses and more importantly, you will not be at the mercy of any free email provider.

This is also where you will need to invest in an Outlook email client to enable you to manage all of your email accounts by routinely checking them, sending the emails back to your computer and sorting them into their respective boxes.

Having your own email on your own domain shows that you are serious and focused on establishing a legitimate business which is the message that you should be sending to your prospects about your business.

A domain name will cost less than ten dollars per annum and reliable hosting can be had for $4/month, so for about $4/month, you can have full control over your web sites and email accounts.

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