Local businesses have just had a huge new opportunity applied to their marketing needs with the advent of Google Places Pages and the Google Map. The handful of knowledgeable businesses in virtually every market across the nation will win a huge but possibly temporary benefit as they gain an early adapter advantage by claiming and completing their listings.

This time around, the technophobes will be affected negatively.

Now, it turns out they may never need to get a web site.

Now they will still want to get noticed when someone is searching for them. Nor does it mean that webpages are a mistake. We have reached a new inflection point in the tools and approaches required to be a successful marketer in the local marketplace. Anyone who fails to act, will immediately begin to lose out on their share of new customers and that will eventually destroy their business.

A well designed web site can fulfill a variety of roles and be useful to its users. The primary purpose of a web site though for most business was to get seen by new customers. That role will increasingly be taken over by Google Places Page searches.

What was once done by Yellow Pages will now performed with a Google Places search.

When people want to find a solution to a need, they use the easiest resource they have. In the past, you would use the Yellow Pages to find a Plumber or other specialist.

The number of people searching Yellow Pages has been dropping. Almost everyone turns to their computer to find resources they need.

Google wants to replace the Yellow Pages recognizing that businesses are willing to pay high advertising fees to get active prospects. Online searchers have the same cachet. They are targeted to the niche they are searching in and are often likely buyers if they find what they are looking for.

The business that is smart enough to move forward today is in essence getting the equivalent of an expensive Yellow Pages ad for free.

To get business owners to fill out their listings as fully as possible, Google rewards those who do by giving them a higher ranking on the Google Map than those who only to a partial job or fail to do it at all.

Getting a top ranking means money to a business. While not everyone searching will necessarily click on the top ranking, history shows us that more people click the top ranked result than any other.

As valuable as this new service is, word is slow in getting out to business owners who have often shielded themselves against internet service purveyors. In many niche, in many cities it is still incredibly easy to get a top listing on the Google Places search results.

This opportunity is dramatically increasing the need for reliable Google places page information.

Too many businesses think they are already doing everything they need, to remain in the top seven in their markets. The first steps involves getting their own listing on Google places filled out properly, then to do the same on all the other online directories as well. In addition, in the long run to maintain a high rank online the Google Places Search they will need to secure reviews from satisfied customers. Those of us who take a look at the available Google places page info know that reviews from buyers will play a strong role in the rankings as time goes on.

The technology potential customers use has changed and will continue to do so. The reality is that it's not changed at all from the shopkeepers perspective. It used to be and still is about being found when the buyers has a need we can solve. And so today, its critical to be seen when people do a Google Places search. It is worth your while to learn as much Google places page info as you can.

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