Start off with a explicit idea of your persuasive speech's objective. Your call to action. What do you want your listeners to do as a outcome of your speech. Condense it into a single statement. Keep this in mind throughout.

Design a preliminary call to action, specifically asking your target audience to do what you want them to do. Be crystal clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the procedure of thinking about your product.

Arrange three solid rationales why they should do what you want. Start by brainstorming 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative power.

You now know where you want your viewers to go and why from your viewpoint.

Now pause and consider more rigorously about your audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a conclusion to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will control the way they hear what you have to say.

You've already identified what you have to say, the intent here is to understand how best to say it, so your customers hears what you have to say. You may line up the seriousness of your arguments one way, they may another. If there is a difference, consider re-ranking yours.

Now for each key point on your list, come up with an anecdote or story to illuminate how or why this would be essential to your target audience. These stories will become the body of your persuasive speech. When you have three good stories, one for each main point you need to consider how to combine them together. How to shift from one item to the next.

Finally, now that you have a sequence of three stories, each of which illuminate one of the key reasons why your audience should act positively on your call to action, you need to come up with an opening.

This is like an appetizer to get them interested in what you are about to say. Asking them a appropriate question, or making a daring statement designed to seize their awareness are just two possible ways of achieving this. The introduction should be comparatively brief. You want to grab their attentiveness, and give them a quick preview of what you are going to show them.

You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't learn by heart the body of your speech. Rather, remember the stories you are going to tell and the transitions you are going to use to jump from one to the next. This will give your persuasive speech a instinctive flow and release you from worrying about memorizing exact use of words.

Pen your first draft in 30 minutes. Repeat it out loud and or in your head a dozen times. Each time, you will vary it trying to convert your ideas into language your audience will hear and appreciate. Do this and your persuasive speech will know their socks off.

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